Destination marketing specialist Simpleview has invested in Stroll, a location-based marketing platform.
Terms of the deal have not been disclosed but Simpleview is an angel investor and is partnering with Stroll to help destinations engage with visitors in real time based on their interests and location.
John Mark Eberhardt, CEO of Stroll, says: “I believe Stroll complements Simpleview’s suite of services for DMOs."
Stroll, which was founded in 2019, is also developing Vibe Guide, a television show hosted by “Strollers” or influencers who provide travel inspiration on what various destinations offer.
Butch Spyridon, CEO of Nashville Convention & Visitors Corporation, which is already a Stroll and Vibe Guide customer, adds: “Having the ability to deliver information based on a visitor's location and interests will not only enhance the visitor experience, but it will also allow our member businesses to target their offer.”