Routehappy content is now part of the NDC Exchange

Airline rich content from Routehappy is now integrated in NDC Exchange, an industry-owned marketplace designed to facilitate adoption of IATA’s New Distribution Capability for air fares and ancillary sales.

NDC Exchange was developed by SITA and ATPCO, which manages airline industry pricing and shopping data. ATPCO acquired Routehappy as a subsidiary in February.

“This is true industry advancement and an important first step as we deepen the technical integration between Routehappy and ATPCO,” says ATPCO president and CEO Rolf Purzer.

“We have created a streamlined process for getting all content out into the market more easily, saving airlines and travel sellers time, money and effort.” 

Routehappy’s rich content is in standardized formats – UPA (Universal Product Attribute) and UTA (Universal Ticket Attribute). UPAs describe an airline’s product and services by aircraft type, cabin, time of day and more. UTAs describe benefits and restrictions by fare. Both are now available via NDC Exchange so Routehappy airline customers can have rich content easily integrated into their NDC offers.

“Airlines want a single source that offers a flexible, modern and affordable solution to manage their rich content,” says Routehappy CEO Robert Albert.

“By bringing Routehappy rich content into the NDC Exchange, we are helping airlines provide a consistent but highly differentiated shopping experience for the entire travel distribution ecosystem.”

Just after joining ATPCO, Routehappy signed a deal with Amadeus. The global distribution system now integrates Routehappy content into the Amadeus Selling Platform Connect and the Amadeus Web Services tool. This was Routehappy’s second GDS, having signed Sabre in September 2016.