Phocuswright Research

Most voice assistants "unskilled" for travel planning and booking
News / Technology
Most voice assistants "unskilled" for travel planning and booking
By Michael Coletta | July 20, 2018
For all the skills in Amazon's Alexa voice marketplace (30,000 and counting), the majority can still be described as "unskilled" for travel planning and booking tasks. The same can be said for Google... Read More
research spotlight booking shopping
News / Online
Research Spotlight: A shift in how leisure travelers shop and book
By Jill Menze | July 9, 2018
The number of leisure travelers grew in 2017, and with that, so did the options for consumers to shop for and book travel. Read More
phocuswright dynamic pricing bundling
News / Technology
New trends in AI-driven predictive pricing and bundling
By Phocuswright Research | July 2, 2018
The concepts of personalization, big data analysis and dynamic pricing/offers have been discussed and debated in the press for a number of years, though limited evidence exists of any wide-level... Read More
online tours and activities
Opinion / Online
Quartz (and others) are wrong about tours and activities: Here's why
By Douglas Quinby - Phocuswright | June 22, 2018
In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online. Read More
research spotlight door to door trip planning
News / Online
Why is door-to-door trip planning so difficult?
By Jill Menze | June 18, 2018
The click of a button is practically all it takes for consumers to purchase nearly any good or service. The travel industry understood this long ago and counts itself among the first sectors to embrace... Read More
Research Spotlight: Predicting a turnaround for Japanese travel
News / Distribution
Research Spotlight: Predicting a turnaround for Japanese travel
By Jill Menze | June 11, 2018
Economic growth in Japan has remained relatively static, with GDP growth at about 1% over the past four years. Read More
Research Spotlight: The rise of mobile bookings
News / Technology
Research Spotlight: The rise of mobile bookings
By Jill Menze | May 7, 2018
Bookings via mobile are growing faster than through any other channel - with mobile websites and apps accounting for more than one in five US online travel bookings in 2017. Read More
Research Spotlight: What's bolstering the US online travel market
News / Online
Research Spotlight: What's bolstering the US online travel market
By Jill Menze | April 2, 2018
Growth was steady in the US travel market in 2017, with all segments seeing an increase of from 1 to 5% over 2016. Online sales in particular outperformed the market as a whole, which advanced 3%... Read More
Research Spotlight: How voice, chat and social are transforming the traveler experience
News / Technology
Research Spotlight: How voice, chat and social are transforming the traveler experience
By Jill Menze | March 28, 2018
Further evidence voice technology is taking off: Almost half of smartphone-owning online travelers use a voice assistant, new research from Phocuswright shows. Read More
Research Spotlight: The state of online travel adoption in India
News / Online
Research Spotlight: The state of online travel adoption in India
By Jill Menze | March 23, 2018
Online travel bookings in India are booming, in part thanks to positive macro factors in place, and double-digit growth is projected through 2021. Read More
research spotlight cruise packaged travel
News / Distribution
Research Spotlight: How can cruise and packaged travel work together?
By Jill Menze | March 19, 2018
The cruise and packaged travel segments have key similarities that separate them from other areas of the industry. Read More
Research Spotlight: The reluctant rebound of US airlines
News / Distribution
Research Spotlight: The reluctant rebound of US airlines
By Jill Menze | March 16, 2018
After two subsequent years of revenue declines, airlines in the United States are once again gaining ground, with flown passenger revenue up 3%. Read More
research spotlight asia ota
News / Distribution
Research Spotlight: Asia Pacific's fast-growing OTA landscape
By PhocusWire | February 19, 2018
In the Asia Pacific region, aggregate gross bookings via online travel agencies are projected to jump 68% from 2017 to 2012. Read More
Research Spotlight: APAC's thriving economy and market growth
News / Online
Research Spotlight: APAC's thriving economy and market growth
By PhocusWire | February 13, 2018
Asia Pacific is now the world’s largest regional travel market – one that profits from a thriving economy and continued infrastructure development in support of travel and tourism. Read More
Research Spotlight: Improved tech, young population spur growth in Middle East
News / Online
Research Spotlight: Improved tech, young population spur growth in Middle East
By PhocusWire | February 9, 2018
Over the next five years, the Middle East is positioned for solid growth – thanks to high internet and smartphone penetration and advancing technology infrastructure. Read More
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