Phocuswright Research

News / Online

By Phocuswright Research | June 13, 2019

Travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle them down to the... Read More

News / Technology

Tailoring the user experience: Personalization, customization or individualization?

By Phocuswright Research | May 9, 2019

Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More

News / Online

The push and pull of travel advertising

By Phocuswright Research | March 14, 2019

Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More

News / Online

Four notable trends and stories impacting the airline sector right now

By Phocuswright Research | February 18, 2019

A look at the four most notable trends and stories that are impacting the U.S. airline segment in 2019. Read More

News / Online

Four key developments keeping the U.S. OTA market exciting

By Phocuswright Research | February 4, 2019

Phocuswright's recent travel research identifies four key developments that make the U.S. online travel agency market an exciting one to watch in 2019. Read More

News / Distribution

Research Spotlight: How basic economy, ancillaries and NDC are shaping the airline industry

By Jill Menze | January 23, 2019

The introduction of basic economy fares has allowed full-service airlines in the United States to experiment with their offerings through different bundles and combinations to see what sticks. Read More

News / Online

Research Spotlight: Essential trends in digital travel advertising

By Jill Menze | January 4, 2019

Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels. Read More

News / Startups

Research Spotlight: The state of travel startups 2018

By PhocusWire | November 16, 2018

The number of travel startups being founded has slowed in recent years, while the market has shifted to acquisitions and funding of the breakout winners in emerging categories Read More

News / Technology

Research Spotlight: Do bots have a bright future?

By Jill Menze | September 11, 2018

Once heralded as the Next Big Thing, chatbots seemed a promising solution for travel brands looking to personalize and streamline their customer service and marketing efforts. Read More

News / Online

How purchasing trends, trip motivations and booking behaviors differ across four markets

By Phocuswright Research | August 31, 2018

It's critical for travel companies to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google, Phocuswright recently published a series of reports on... Read More

News / Online

Research Spotlight: How call centers are vital to the customer experience

By Jill Menze | August 23, 2018

Operating a call center is often a costly - but necessary - endeavor for many travel companies. For one, to customers, the call center represents the face of suppliers and informs their first... Read More

News / Online

Research Spotlight: Changing attitudes of travelers with families

By Jill Menze | August 6, 2018

The travel industry has invested hefty resources into understanding millennial traveler behavior, including where they go, who they go on trips with and how much they’re willing to spend. Read More

News / Technology

Most voice assistants "unskilled" for travel planning and booking

By Michael Coletta | July 20, 2018

For all the skills in Amazon's Alexa voice marketplace (30,000 and counting), the majority can still be described as "unskilled" for travel planning and booking tasks. The same can be said for Google... Read More

News / Online

Research Spotlight: A shift in how leisure travelers shop and book

By Jill Menze | July 9, 2018

The number of leisure travelers grew in 2017, and with that, so did the options for consumers to shop for and book travel. Read More

News / Technology

New trends in AI-driven predictive pricing and bundling

By Phocuswright Research | July 2, 2018

The concepts of personalization, big data analysis and dynamic pricing/offers have been discussed and debated in the press for a number of years, though limited evidence exists of any wide-level... Read More

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