As travel brands approach 2020, leading with a “mobile-first” strategy is no longer something to consider - it’s a necessity.
After all, in the United States, smartphone ownership has grown from 51% in 2013 to 85% in 2018, and customer reliance on their devices shows no sign of slowing down any time soon.
For travel marketers, they must consider how and when consumers use their smartphones in the travel funnel, including in-destination and around last-minute decisions.
A new report from Phocuswright analyzes the cause and effect of smartphone-created last-minute decision-making.
Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel, written by Hollis Thomases, also examines the shifting behaviors always-connected travelers, plus in-destination usage patterns.
The report is FREE for existing Phocuswright Open Access subscribers (learn about how to become one here).