Mary Meeker, partner at venture capital firm Kleiner Perkins Caufield & Byers, gives a famous presentation on digital trends every year. Yesterday she released her 2014 State of the Internet report at the Code conference.
Meeker's reports have been the authoritative word on digital trends since she was managing director at Morgan Stanley in the late 1990s.
A few topline points from Mary Meeker that are relevant to travel:
Sales of mobile devices are increasing at rates outstripping the sales of personal computers during the 1980s. (Tnooz view: Being mobile-first is even more important than many travel executives think.)
Mobile data traffic is up 81% year-over-year, and the trend is being driven by video. (Tnooz view: mobile is now 22% of all online video consumption, and the share is growing. Travel companies need to embrace more video marketing.)
More than 1.8 billion photos are shared every day on average across all digital platforms globally. A significant share of those images are travel-themed.
Most people watching TV also use at least one mobile device at the same time. (Tnooz view: That will increase the efficiency of advertising, if travel marketers can coordinate their messaging across platforms.)
22% of video watching is done on mobile screens, yet only 5% of ad spending is for mobile. (Tnooz view: Travel companies need to adjust their marketing spends accordingly.)
Four of the world’s 10 largest Internet companies are Chinese. (Tnooz view: Ignore rising East Asia at your peril.)
Only 30% of the world’s 5.2 billion mobile users have smartphones. (Tnooz view: Look beyond existing markets for growth.)
Click here for the full report.
NB: Image of Mary Meeker courtesy Wikimedia Commons.