Lufthansa Group's Innovation Hub is expanding to the Far East in a bid to capture some of the buzz and prowess of the tech community in two key centers in the region.
The Chinese city of Shenzhen and city-state of Singapore will be the first locations for the LIH outside of Germany - destinations that the group believes are important places for it to foster new ideas and services.
Singapore has been singled out due to its focus on "smart mobility", whilst its Chinese counterpart is considered a critical place to tap into what it claims is the "most dynamic ecosystem" for travel innovation.
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Around 55% of global venture capital funding was poured into the Asia Pacific during 2017 - leaving the U.S. far behind with 22%.
The overall share of investment into the region has grown from just 8% in 2014, jumping to 37% in the space of a year in 2015.
Gleb Tritus, managing director of LIH, says: "First of all, we need to fully understand the prevailing dynamics, expand our existing local network, and make an genuine impact.
"On this basis, we can then generate structured insights along the Lufthansa Group value chain, consider specific partnerships and investments, and, ultimately, develop our own solutions tailored to the local markets."