Today Angel, a maker of customer experience management software, has unveiled Lexee, a speech-enabled assistant, which can be embedded in apps by non-developers.
It's now becoming easier to add voice-based communication to travel apps and other apps.
The news follows last week's announcement by Nuance Communications, the firm whose voice recognition software supports Apple's Siri, has released a next-generation competitor called Nina.
Voice-enabled apps for everyone
Angel, which is part of MicroStrategy, has released a mobile SDK for iOS and Android.
There's also easy-to-understand analytical data for the owners of an app.
Here's a video explaining Angel's Lexee:
Voice technology is hotting up for customer service. Rival Nuance says its software can bee added to mobile apps on the iOS and Android platforms to bring a more comprehensive suite of solutions than Lexee's product.
Nuance offers speech recognition, voice biometrics (for voice-printing identification), text-to-speech, and natural language processing in its packages. Voiceprinting, for instance, could replace the use of alphanumeric passwords for security.
Speech technology is also becoming hot in travel. Last month, Nuance signed a deal with BMW to add Dragon Drive! Messaging, a service that lets drivers dictate messages to their cars, to 2012 BMW 7 Series, BMW 3 Series Touring, and BMW 3 Series ActiveHybrid vehicles.