It could of course be a line from a whimsical travel writer - but it's not. It's the description behind a new advertising campaign for European travel search service, Momondo.
Freedom Fighters is a 40-second clip from the Cheapflights-owned brand, coming in the same week as contrasting efforts from Expediaand Priceline.
So we have cheeky and clever creative use of IATA codes, William Shatner's typical patter, and now Momondo trying to inspire consumers with what it apparently REALLY means to travel.
What's next?