Airport lounges are no longer just places to hide away from the riff-raff or somewhere to grab a glass of bubbly - apparently high-end customers also fancy playing games.
So, another week, another fancy new airport lounge - this time Turkish Airlines is trying outdo some of its Middle Eastern counterparts with a monumental effort, probably in a bid to position itself as one of the premier and growing carriers.
The airline can is hiring the likes of football megastar Lionel Messi to feature in its ad campaigns, so it's certainly got ambitions.
Still, regular, high-end passengers may think Ataturk Airport in Istanbul's new flagship lounge for the carrier is up there alongside some of its rivals.
Usual factoids are aplenty (size of a football pitch, children's play area, library, 30 food stations, etc), but Turkish has tried to go one better and is trying to appeal to the tech-loving gamers buying its expensive seats.
Perhaps a little gimmicky as part of its launch PR campaign, but it's hard to imagine quite a few passengers not getting distracted on a interactive games such as a golf simulator and (woohoo!) a large Scalextric track to race cars around a miniature Istanbul.
Listen out for an increase in use of the public address system:
"Will passengers Nerd, Geek and Gamer please go to gate 57, where your flight to San Francisco is waiting to depart."