Google revamps how hotels appear in US city search results

There's yet another tweak to how Google presents hotels in US city search results.

In a trend Tnooz first reported on last August, Google is ditching the "Carousel" -- a black backgrounded, roating panorama of ad-driven hotel listings -- with what SearchEngineLand today calls a "three-pack" unit.

Explains SearchEngineLand:

"The new 3-Pack will appear below the top AdWords results. The 3-Pack results are not ads; they’re the top algorithmically ranked listings. Users will then be able to click any of those three and land on a new business profile page similar to what users might see or have seen in a Knowledge Graph panel for the hotel or other local business. The new 3-Pack will appear below the top AdWords results."

Share this quote

Here's what many -- though not all -- US Google users will see now if they search on the term "Atlanta hotels":

As you can see, the old Carousel -- shown, below -- is gone.

For more details, see SearchEngineLand's Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears and our August article: "Google tests new hotel search, pushes Hotel Price Ads to second click"