Plenty has been made of the money that has flooded into the likes of GetYourGuide and Klook in recent years.
The two online travel agencies for tours and activities have raised almost $1.2 billion between them, with GetYourGuide currently taking bragging rights for the largest single round.
The Germany-based company brought in a $484 million Series E in May this year, just weeks after Klook captured $225 million of its own (a record at the time).
It would be easy to say - because it makes for good headlines - that it's become a battle between the pair on the capital front.
But there is more than a grain of truth about it, especially when considering how big either company needs to be to stave off the threat of other, broader players in the shape of TripAdvisor, Expedia or Booking.com.
At least this is what is in the mind of GetYourGuide CEO Johannes Reck.
Speaking here, during a conversation for a series known as Startup Notes, Reck talks about why the race to scale is so important and what happens if they don't get to it.
The answer is very black and white.
GetYourGuide on how to grow and scale fast