Kantar has released its second China Social Media Impact Report as a supersized infographic.
Travel is only mentioned once, as part of a look at more than two million tweets from 10,000 Weibo users over the course of a year.
(Is "tweet" now the accepted term for a message posted on any microblogging platform? Are the Twitter execs as concerned about this as Google bosses reportedly where when dictionaries started to include "to google" as a verb meaning "to search"?)
The study found that 12% of the tweets sent by the Weibo users were about travel and that the "buzz sentiment" around these tweets was 41% positive, 27% negative.
The press release accompanying the infographic leads with the finding that the number of people who feel positive about social media has dropped to 64.7%, a 12.1 % drop from last year.
It suggested that "concerns over the time spent and quality of content lead to [the] drop in satisfaction."
Here's the infographic in full.