Every part of the travel industry has an agenda that it is trying to stick to with getting operations up and running again.
But that can't happen without adherence to health regulations and coordination between multiple organizations and interested parties.
Throw in the concerns and enthusiasm of the traveling public and the situation in early-2021 is complex and difficult to manage.
The World Travel & Tourism Council (WTTC) has positioned itself as an arbitrator between its members, governments and those attempting to lead the industry back to normality.
PhocusWire spoke to WTTC's president and CEO, Gloria Guevara, to understand the efforts the council is making to bring its stakeholders together for a coordinated response.
Guevara's interview was part of the PhocusWire Pulse: Safer & Seamless event on February 23, 2021.
The full interview is listed below:
PhocusWire Pulse: Safer & Seamless - Gloria Guevara
* Other replays from the event are available here.