With the London 2012 Olympics just 50 days away, Amadeus has taken a snapshot of bookings for flights, arriving around the games, made by May 12.
The data, put together in conjunction with Forward Data, shows arrivals from Brazil are up 83% compared with last year while bookings for visitors from Russia have jumped 34%.
Overall, bookings are up 13% for the Olympics period with Europe representing the greatest share of arrivals to the capital with 46%, followed by North America with 23% and BRIC countries accounting for 9% of total arrivals.
Departure data from London has also been analysed to show residents of the city are postponing their holidays with a 5% dip in departures to all destinations before the opening ceremony compared with 2011.
However, the period three weeks after the closing ceremony shows departures will be 10% greater than the same period in 2011.
Amadeus carried out a similar study in March to reveal how the London 2012 Games were impacting other European cities.
Top ten source countries by market share, based on data from air bookings:
NB: Gold medal image via Shutterstock
- USA - 19%
- Germany - 8.2%
- Australia - 6%
- Italy 4.3%
- Canada - 3.7%
- Russia - 3.4%
- France - 2.9%
- Netherlands - 2.9%
- UK - 2.6%
- Brazil - 2.4%
NB2:Full Olympic report for downloading.