Airbnb would consider expanding its currently hyper-focused take on tours and activities in order to grow its market.
The private accommodation-cum-tours sharing brand says there is nothing "off-limits" with how it develops its two-year-old business to provide things to do with guests when they are in a destination.
The Experiences division launched in 2016 with a strategy to sell multi-day tours to guests of its hosts - a strategy that was later scaled back to smaller tours and things to do ranging from walking trips to culinary-based excursions.
Riccardo Ulivi, head of North America operations for Airbnb Experiences, says the current focus is on providing "unique" products that other services cannot provide.
But this may change and, over time and with learning from its experience so far in the sector, could see a return to selling multi-day tours to customers.
Speaking at the Arival Event in La Vegas this week, Ulivi says the company wants to continue creating experiences "with a twist", products that ordinarily wouldn't be available elsewhere.
But this could change, he concedes.
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The "elephant in the room", Ulivi concedes, is upping a gear to high volume-based products such as attractions that would ordinarily be sold at scale by online travel agencies or other brands.
"We will have to look at that", he admits - a strategy that would put the brand up against countless other sellers of popular tourist places in a destination.
Airbnb would also explore altering its strategy to allow co-hosting of tours, so that a named seller could allow someone else in their network to provide a tour.
Two elements that appear not to subject to review, Ulivi says, are its strategy to provide an API for third party distribution and its strategy of a "no minimum guest" requirement, meaning that a tour must run regardless of the number of people that have signed up to participate.