AccorHotels leads €5M investment in Travelsify AI analytics platform

AccorHotels has led a €5 million round in Travelsify, a content analytics platform that uses artificial intelligence to help brands differentiate and monetize their products.

Founded in 2016, Travelsify has amassed a database of more than 400 million traveler and expert reviews, comments and blog posts related to hotels, restaurants and vacation rentals.

The system uses AI to analyze the content in those posts to help brands understand the attributes - what Travelsify calls DNA descriptors - that matter most to consumers.

“Better matching and delighting guests with the right hotels is at the heart of AccorHotels’ mission,” says Ian Di Tullio, senior vice president of guest services at AccorHotels.

“Having access to data, not only guest preferences, but enriched product data with hotel experience descriptors reflecting the guest nuances are key enablers for our strategy. Travelsify has developed a unique AI technology to connect hotels, restaurants [and] vacation rentals with the guest taste on a much deeper level than before. The number of AccorHotels services that could benefit from Travelsify Product DNA data is countless.”

In addition to using the capital to further develop its product DNA analytics platforms for hotels, restaurants and vacation rentals, Travelsify is also launching Travelsify Brand DNA AI analytics to help hospitality groups better manage the performance of their brands across their entire portfolio and to pinpoint brand advocates and brand detractors among their hotels.

"Travelsify is thrilled to have AccorHotels at our side in our mission to help the hospitality and travel industry close the gap between guest expectation and reality thanks to AI analytics,” says Bruno Chauvat, CEO of Travelsify.

“After several years of more or less successful personalization efforts, the industry is now ready to unlock hotel and restaurant experiences with rich product descriptors like Travelsify Hotel DNA and Restaurant DNA to delineate more relevant offers and power tomorrow’s voice search [and] conversational commerce.”

Travelsify, based in Luxembourg and New York, has raised more than €8 million to date. Previous investors were also involved in this latest round.