Accor boosts Middle East distribution with Al Tayyar partnership

Accor has entered into a partnership with Al Tayyar Travel Group, one of the largest and oldest travel and tourism companies in the Middle East.

Through this agreement, Accor will provide Al Tayyar Travel Group’s online and retail channels with direct access to real-time rates and availability for its portfolio of 4,800 hotels and resorts in 100 countries worldwide.

“Our partnership with Al Tayyar Travel Group accelerates our growth strategy by cementing our presence as a world-leading travel and lifestyle brand in the Middle East, which is an increasingly important source of core business for Accor,” says Markus Keller, senior vice president of global sales for Accor.

Founded in 1980 with one location, Al Tayyar Travel Group now comprises 20 companies with more than 400 branches in Saudi Arabia, 30 international offices and a robust online presence through its Tajawal and Almosafer online travel agency brands.

“Accor is a global brand and connecting with them on our platform will bring thousands of well-known hotels to our travelers, giving greater choice and convenience,” says Abdullah Al Dawood, group CEO of Al Tayyar Travel Group.

The deal gives Al Tayyar Travel Group access to Accor’s 38 brands including Raffles, Sofitel, Fairmont, Pullman, Mövenpick and Novotel.