GettinLocal is an app
to help consumers discover places to stay and eat and things to do in a
Launched in 2018, the app is free for businesses that want to
create a listing on it.
What is your 30-second pitch to investors?
GettinLocal is the first app that connects travelers to all businesses
(tours, museums, restaurants, attractions, activities, hotels and much more).
For consumers we are one app that connects to all. Gettinlocal creates hyperlocal
discovery of all things to do based off GPS location (both near and far/staycation
We have digitized the concierge and brochures you see in hotel
lobbies and built the first contactless platform. For businesses, we are the
evolution of the online travel agency. Our platform is self-service and charges
NO commissions to the business; therefore, a business maintains 100% of the
revenues. It is 100% free for businesses to create local campaigns.
Describe both the business and technology aspects of your
We are the first self-service platform that empowers
business to create custom digitals ads for their business and target a consumer
Give us your SWOT (Strengths, Weaknesses, Opportunities,
Threats) analysis of the company.
- Strengths: Proprietary technology, first to market.
- Weakness: Creating discovery of our business to consumers
- Opportunity: With the Covid-19 pandemic affecting all
tourism, this has created a leveled playing field. We are a contactless
- Threat: Another company replicating our technology and model.
What are the travel pain points you are trying to alleviate
from both the customer and the industry perspective?
GettinLocal creates a leveled playing field for all businesses
to digitally market. With budgets being cut and staff let go we have a simple,
user friendly platform that takes three minutes to create an ad for any
business. GettinLocal removes the acquisition fee from OTA and social media.
For travelers, we offer hyperlocal discovery of all things
to do without walking around with a paper brochure, magazine or coupon booklet.
So you've got the product, now how will you get lots of
We are co-branding with organization like Macy’s,
Bloomingdale’s, Ripley’s and the Wildlife Conservation Society to introduce to their
GettinLocal has in-room branding to introduce to hotel guests
a contactless solution for digital discovery. We are marketing on Facebook,
Instagram and LinkedIn. We are doing mail drip campaigns and like campaigns to
extend our reach. GettinLocal is partnering with chambers of commerce and
visitor center bureaus to introduce the app to those communities.
Tell us what process you've gone through to establish a
genuine need for your company and the size of the addressable market.
Recently, GettinLocal expanded to
Canada as the Toronto Attractions Council was looking for a digital
solution as paper is being mandated out of hotel lobbies and rooms. We have the
opportunity to be a global company since we are a touchless solution.
How and when will you make money?
We recently started generating small
revenues with additional premium services. For example, merchants that elect for featured placement will have
multiple impressions of their campaign throughout the app and push alerts to local
travelers. In addition, featured merchants also benefit from outbound email to
strengthen digital reach and brand awareness of their business.
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What are the backgrounds and previous achievements of the
I, Vito Pagano, sold my first software company in 2016 to PE,
the largest merchants services auditing company in the country. I also
developed a REIT (real estate investment trust) and still own that business
today. Peter Daly, my co-founder, was the former head of VISA USA for all acquirers
(Visa/ MasterCard). And Shawn Smith is a Harvard MBA with a software background
and has led technology teams where companies were acquired.
What's been the most difficult part of founding the business
Reacting to changes in the market and adjusting the
technology and the Covid-19 impact on tourism.
Generally, travel startups face a fairly tough time making
an impact - so why are you going to be one of lucky ones?
We are aligning with certain banks to introduce the app to
card holders in specific areas to visit local businesses. Those institution are
becoming value-added resellers of our technology to their portfolio. I have
successfully brought a start up to market and successfully scaled and sold that
technology company to PE. I have a group of advisors (former Uber investors)
A year from now, what state do you think your startup will
We will be a global player to bring tourism back to
different countries and cities.
What is your end-game? (Going public, acquisition, growing
and staying private, ect.)
Going public and acquisition.
PhocusWire Startup Stage
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