Startup Stage: AnotherTrip aims to convert travel content into bookings

AnotherTrip

Ireland-based AnotherTrip is leveraging social media as an area of opportunity for travel operators, creators and travelers. Founded in 2024, the startup describes itself as "social-native conversion layer for travel."

The platform helps convert travel-focused social media posts into bookings, giving operators access to attribution dashboards to see which posts are driving revenue.

What is your 30-second pitch to investors?

AnotherTrip is the social-native conversion layer for travel. We turn an Instagram Reel or TikTok into an interactive, bookable experience map that connects social content to hotels, tours and activities in one tap. Travelers go from “I want to go there” to “I just booked it.” Operators and tourism boards get a new distribution channel with attribution dashboards that link every post to revenue.

Social media has overtaken search engines for trip inspiration, especially for Gen Z and millennials. AnotherTrip is the bridge from inspiration to destination.

Describe both the business and technology aspects of your startup.

Business:

• B2C: Free, delightful “map from a post” experience that drives bookings
• B2B: Operators and tourism boards get featured placement, performance analytics and lead capture.
• Creator economy: Creators auto-generate maps, add affiliate links and earn commission.

Technology:

• Multimodal AI parses social content (video, captions, geotags) and builds place graphs.
• Agentic layer auto-creates landing pages per post, enriches with practical info and booking links and keeps them updated.
• Integrations: Experience suppliers, bookings/affiliates and social APIs; built on modern serverless stack
• Group/itinerary tooling stems from our AI planning R&D (iterative, preference-aware itinerary generation). 

Give us your SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the company.

• Strengths: Social-first product that matches real discovery, strong creator and operator loop, experienced product and engineering team
• Weaknesses: Early-stage brand, reliance on changing social APIs, marketplace cold-start
• Opportunities: Social now drives a large share of trip inspiration; DMOs are reallocating budgets to creator campaigns with measurable ROI.
• Threats: Platforms may ship native booking; attribution across social to supplier checkout can be complex.

What are the travel pain points you are trying to alleviate from both the customer and the industry perspective?

For travelers: Inspiration is fragmented; locations shown in social media are often hard to find with planning and booking requiring multiple tabs. AnotherTrip auto-maps the content, adds logistics and enables one-tap booking.

For the industry: Discovery happens on social media, but conversion and attribution are weak. AnotherTrip turns UGC into qualified leads and bookings, with visibility on which creator and which post delivered results.

Now that the product is built, what’s your strategy for customer acquisition?

• Creator-first onboarding with revenue share and analytics, which brings audiences with them
• Operator and tourism-board partnerships for featured placement and co-marketing
• Native social distribution through bios, Stories and DMs
• SEO lift from structured, evergreen map pages
• Targeted paid amplification of top creator content

Tell us what process you've gone through to establish a genuine need for your company and the size of the addressable market.

• Behavior shows social drives destination choice and booking decisions.
• Our MVP with Instagram integration and ongoing partner interviews confirm demand for “post to map” and attribution dashboards.
• We sit at the intersection of UGC and online travel, in a market that is measured in hundreds of billions of euros, with tours and activities growing quickly.

How and when will you make money?

• Immediate: Affiliate commissions on hotels, tours and activities, plus paid operator listings and featured placements, plus DMO campaign revenue. Creator, operator and DMO tiered subscription model.
• Medium term: SaaS for operators and DMOs with analytics and creator discovery, and pro tools for creators with higher revenue share
• Timing: Affiliate and pilot revenue already possible, subscription revenue ramps as dashboards roll out

What are the backgrounds and previous achievements of the founding team?

• Gavin Rooney (CEO/Founder): Shipped more than 25 products, was an early engineer at Intercom and Ding and led innovation, QA and developer experience at LetsGetChecked. The team is product-driven, fast-shipping and comfortable with AI and serverless at scale.
• John Veevers (CPO/Founder): Product leader with deep experience in marketplace UX and growth loops. Led cross-functional teams that shipped consumer apps and B2B dashboards, built design systems for rapid iteration and has a strong background in content strategy and attribution analytics.

How have you addressed diversity and inclusion within your business?

Inclusion is not a program; it is how we build. Our team is distributed across countries and continents, which keeps us grounded in different cultures and user needs.

We recruit with a skills-first process and clear criteria. We support flexible work and we invest in early talent through university partnerships that actively seek gender balance and broader representation. Our product follows the same ethos, with accessibility standards, mobile-first patterns and content that reads clearly for everyone.

What's been the most difficult part of founding the business so far?

Two things have been the hardest. Firstly, attribution from social content to a confirmed booking while keeping the traveler’s journey simple. We had to design link mapping, creator and campaign identifiers and clean operator handoffs that preserve tracking across very different checkout stacks. We now use a shared events schema, automated validation and partner scorecards so everyone sees the same truth.

Second, building supply and distribution at the same time. Creators want immediate value, operators want qualified demand and both sides expect trust and clarity. We solved the cold start by seeding high-quality creator maps, offering quick-win analytics and running pilot programs with operators and tourism boards. Along the way, we managed social API changes, privacy-by-default policies and the usual early-stage tradeoffs between speed and reliability. The result is a product that feels simple on the surface, backed by rigorous data plumbing and clear partner workflows.

Generally, travel startups face a fairly tough time making an impact—why are you going to be one of the lucky ones?

We are creating our own luck. We are aligned with how people actually plan trips today: social media first. The product is natively shareable, the go-to-market is capital efficient and the team has a track record of building and shipping quickly.

A year from now, what state do you think your startup will be in?

We will have closed our Series A and will be scaling fast across product, partnerships and markets. [We will have] thousands of creator maps live across multiple destinations, 100 or more operator partners in at least two regions, live DMO programs [and] consistent affiliate and partner revenue each month.

What is your endgame? (Going public, acquisition, growing and staying private, etc.)

We are executing toward durable profitability and category leadership. The plan is to deepen our creator network, expand operator selection and standardize DMO programs, all measured against LTV to CAC, conversion and retention.

With these fundamentals in place, we can choose the right outcome at the right time: remain private and compound, join a strategic platform through acquisition or prepare for a public listing when scale and predictability warrant it.