Sojo, an amenity automation platform for short-term rentals, has raised $6.2 million in Series A funding. Ballast Point Ventures led the round, which also included Jason Sprenkle, CEO of business intelligence company Key Data Dashboard.
Founded in 2020, Sojo ships supply kits to guests at STRs. The Texas-based startup says it will invest the money in technology and personnel to provide “amenities on autopilot,” using guest preferences and reservation data.
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Sojo says it removes the headache of ordering, storing and transporting “buckets of shampoo bottles, soaps, toilet paper and kitchen necessities to and from your rentals,” noting that property managers choose from a catalog of “quality, eco-friendly products.”
Sojo says its platform is integrated with property care and operations platform Breezeway and major property management software. Sojo’s platform uses a manager’s reservation data to trigger the shipment of supplies.
“Whether you manage five or 5,000 vacation homes, Sojo is designed to make life easier,” says Sojo founder and CEO Max Farley. “Gone are the days of shipping products to your office, hiring staff to manage the kitting and fulfillment process and dealing with errors and inconsistencies at every turn.”
Ballast Point Ventures’ partner Robert Faber will join the startup’s board of directors. Based in Tampa, FL, Ballast Point Ventures is a venture capital and growth equity fund that partners with fast-growing private companies in the Southeast and Texas, according to Faber.
“We have been very impressed with the growth and success that Sojo has been able to achieve at a rapid pace,” he says. “We are excited to partner with Max and the entire Sojo team to drive continued growth.”