Travel companies such as hotels and airlines rely on ancillary revenue to drive business growth, and leaders predict that ancillary sources will increase by more than one-third to 36% of total revenue over the next three years.
However, travel
leaders must understand that creating sustainable, profitable ancillary revenue strategies requires aligning revenue growth to customer experience (CX). Furthermore, providing customers with convenience and simplicity as they pursue their travel goals
leads to its own economic benefits for organizations.
Relevance is the key to unlocking ancillary revenue strategies that pursue revenue growth and customer obsession as two complementary, not competing, strategies.
In August 2024, Rokt commissioned Forrester Consulting to evaluate the state of ancillary revenue strategies among hotels, airlines and other travel companies
and found that organizations are best positioned to reap the rewards of best-in-class ancillary revenue strategies when they harness data and insights to deliver more relevant cross-sell and upsell offers and reduce friction at checkout.
The full report is available below or to download here.