San Francisco, U.S.-based hospitality guest
marketing platform Revinate has acquired NAVIS, which provides software to
drive direct bookings.
Terms of the acquisition have not been
disclosed, but Revinate says its investor and partner, Serent Capital sponsored
the deal.
The combined company will be called
Revinate.
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“I am very excited to announce the
acquisition of such a complimentary business as NAVIS. Together, we expand our
data-driven guest platform that enables hoteliers to generate scalable direct
revenue and profits through end-to-end guest life cycle interactions that cover
the complete guest journey,” says Marc Heyneker, who is the current CEO of
Revinate and will become the CEO of the combined company,
NAVIS CEO Kyle Buehner, who will be
retiring from the business says: “By joining forces, NAVIS and Revinate will
become a true hospitality tech powerhouse uniquely positioned to help hoteliers
drive high ROI and increased profits from the combined solution.”
Revinate says the combined solutions will
serve more than 300,000 hotels with “innovative and market-leading direct
revenue and profit-generating solutions.”
Revinate has raised $52 million in funding across six rounds.