VIDEO: Mobi - Phocuswright Conference launch innovatorInterview / TechnologyBy PhocusWire | December 20, 2022Share MobiMobi is a B2B trip planning technology company offering two products - Agent for travel suppliers and Agent for Agents for travel agents.Anna Jaffe is CEO of Mobi, which has been steadily developing since 2012 when it grew out of several MIT labs. Mobi is seeking to bring trip planning technology to the B2B world. The company’s solutions target the whole travel vertical from travel agents to airlines, hotels, cruise companies and travel management companies.Mobi’s Agent for Agents technology helps travel agents reduce the time taken to put a trip together and enables the agent to focus on building a relationship with the customer. Its Agent product integrates into the website or mobile channel of travel suppliers and enables consumers to build their trip.During the Launch competition at The Phocuswright Conference, CEO Anna Jaffe shares the company’s journey so far and how it wants to solve the “hardest human-centric planning problem in the world.”Later in the PhocusWire studio, Jaffe talks to PhocusWire senior reporter Linda Fox about her view of artificial intelligence and why Mobi rarely says it uses AI.Watch both her Launch presentation and her studio interview below:Mobi - Phocuswright Innovation Launch Mobi - Phocuswright Conference Launch innovator interview Artificial IntelligenceTravel BookingPhocuswright Conference 2022AirlineBusiness TravelCruiseHotelOnline Travel AgencyTour OperatorTravel Planning