Lovetovisit.com, a platform for booking attractions and experiences in the United Kingdom, has raised £2.1 million to boost its plans to corner the country’s domestic travel market.
The new funding comprised £600,000 from the company’s founders, with the balance coming from angel and corporate investors, including £250,000 from Zip World, which offers zip lines and other adventures across the U.K.
Lovetovisit.com CEO Fed Pereira called the two companies a great match.
“We already have the largest bookable inventory of ‘things to do’ in the U.K. Now with Zip World’s investment we can continue our growth and maximize opportunity in the £24 billon U.K. consumer market,” he said. “Ultimately, it will lead to an increase of bookings across the industry, exposing audiences to more ‘things to do’ inspiration than ever before.”
Zip World founder and CEO Sean Taylor called the partnership a statement about the importance of tech innovation and strong digital content.
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“Consumers want choice, they want discovery and booking to be simple, and they want the online experience to be fun,” he said. “That’s exactly what Lovetovisit.com offers.”
Lovetovisit.com has plans to offer even more. The company said additional fundraising rounds are planned for a launch in the United Arab Emirates in the first half of this year and in the United States before the end of the year. The aim is to grow monthly users to 10 million by then.
Launched in 2022, Lovetovisit.com’s digital platform allows consumers to browse and book from an inventory of thousands of attractions, experiences, activities, theaters and events without having to leave the platform or pay membership fees. It also allows smaller businesses and experiences to digitize ticket sales, while increasing their exposure to the platform’s 3 million current monthly users.
“This a great example of two innovative Welsh companies working together, and we’re really excited about its potential,” Zip World’s Taylor said. “We’ve been investing significantly in Zip World to cement our position as a world-class attraction group and now, through this partnership, we’re investing in the future of the domestic tourism industry.”