JetBlue has unveiled a new platform called ByBlue that allows travelers to book car rentals and other trip offerings with one click.
The Long Island City, New York-based airline calls it “the most personalized tool to help you travel.”
In addition to the ability to book in a single click, the tool boasts exclusive deals and personalized offers.
After booking a flight, users can use the new tool to book car reservations with Avis Budget.
ByBlue personalizes the car reservations based on factors such as the type of trip and the number of travelers.
The company plans to add other partners to ByBlue in the coming months, including Walt Disney Resorts.
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The announcement was part of a presentation by JetBlue Travel Products, which relaunched JetBlue Vacations with new perks such as resort credits, room upgrades, free airport transfers, earlier boarding and a free in-flight beverage.
Ciprian Acatrinei, head of technology at JetBlue Travel Products, says ByBlue will eventually integrate machine learning to manage personalization.
There is also a way for users to book a JetBlue flight through a third party (such as an online travel agency) and then use the app for booking other services.