Ancillary revenue solution InterLnkd, a PhocusWire Hot 25 Startup for 2025, has entered the car rental market by partnering with AutoRentals.com, a platform specializing in car rental comparisons and bookings.
InterLnkd’s e-commerce platform enables AutoRentals.com to offer customers “a virtual shopping mall” of products “specially curated for their upcoming trips,” based on search and intent behavior, the companies said.
InterLnkd uses data to match customers with products—such as fashion or beauty items—and sends customers personalized emails with these items after they’ve booked travel. InterLnkd’s business partners then earn commissions for every product purchased.
“We are thrilled to announce our new partnership with Interlnkd, a strategic collaboration that brings us one step closer to our mission: empowering traveler confidence and convenience while expanding travel freedom for all,” said David Morton, CEO of AutoRentals.com.
Subscribe to our newsletter below
“Through this partnership, we’re enhancing our offerings with curated travel recommendations and a seamless retail shopping experience. Travelers can now plan with greater confidence, knowing they have easy access to everything they need for the perfect trip—all in one place.”
The agreement with AutoRentals.com covers both the European and North American markets. Founded in 2021, InterLnkd is already available in the United Kingdom, the United States, Italy, Hungary, the United Arab Emirates, Canada, Poland and Romania. In the press release, the company also noted it has “global expansion” plans for 2025.
“This partnership with AutoRentals.com marks the first time our digital shopping mall becomes available in the car rental market. With a robust network of global retail partners on board, we’re proud to give AutoRentals.com and its customers a highly personalized, value-added shopping experience, all while generating a new and cost-free revenue stream for the company,” said Robert Goldsmith, chief operating officer of InterLnkd.
London-based InterLnkd raised £1 million in seed funding in October 2023, with the investment led by Vanneck and a number of angel investors. It has existing partnerships with North American retailers such as CVS and Bloomingdale’s.