It was bound to happen eventually: July 2010 will be the first time any aircraft in the world will be fitted with Apple iPad devices for in-flight entertainment.
Bluebox Avionics is keeping details to itself for the time being - preparing for a big trade show launch at the Aircraft Interiors expo in Hamburg, Germany next week - but the concept is intriguing, and integration between Apple and PC-based systems has worked, most importantly.
The company says it has an airline ready to unveil the system in two months time, presumably with devices for business or first class.
Bluebox is perhaps better known for its portable and static in-flight entertainment devices used by the likes of Jet2, BMI and Iceland Express and a string of other airlines.
But the addition of the Apple iPad will be a major step-up for the company after working behind the scenes since the launch of the iPad earlier this year to transfer its existing PC-based operating system to the core Apple software on the iPad.
Such details will not bother passengers, inevitably, who will get the full iPad treatment from their aircraft seats on a portal created for the airline, streaming in films, music, games, destination information, in-flight services and other functionality.
If the airline has the kit, devices will also be fully web-enabled.