2024 is shaping up to be a complex year for
travel marketers. Google is eliminating third-party cookies,
digital privacy concerns are ramping up and artificial intelligence is creating
new opportunities to explore.
Performance marketing solution
Wunderkind helps brands create stronger customer connections and drive more
revenue.
Founded in 2010 and based in New York
City, the company works with brands across North America and Europe in a
variety of verticals, including travel.
According to Wunderkind’s head of
travel, Ronen Kadosh, travel companies should recognize the challenges and
opportunities for effective marketing.
A key part of success comes from activating
owned-channels and scaling the outcome to offset the challenges created by changes
to search and social.
Kadosh discusses the importance of leveraging
first-party data and deploying it effectively.
Watch his full interview with PhocusWire’s editor in chief Mitra Sorrells below.
How travel brands can leverage first-party data to activate customers