new partnership between Hopper and SiteMinder means the hotel distributor's 33,000+ hotels in 150 countries can now opt to make their properties visible in Hopper’s
began offering hotels in its app in late 2017 and has more than two million
properties worldwide currently available.
partnership brings together two aligned visions for the opening up of every
hotel’s access to the world of online commerce and the transformation of travel
through technology” says James Bishop, senior director of global ecosystem at
through our research that today’s traveler is more tech-savvy than ever before
and demands greater flexibility. Through Hopper’s innovative technology, we are
pleased to be able to bring more of today’s dynamic travelers to the doorstep
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can advise users when to book a hotel room versus when to wait for a lower
rate. Hotels in its marketplace can also use its fintech products, for example to
offer travelers the ability to pay a deposit to freeze
a room rate. SiteMinder says a survey last fall
of more than 7,000 travelers found features such as these are in demand by
what it dubs today’s “dynamic traveler.”
also cites Hopper’s ability to reach younger travelers – the app says 70% of
its 70 million users are Gen Z and millennials – and its use of newer marketing
channels such as TikTok, Snapchat and Instagram as a benefit for its hotels.
customers are young, app-first and brand agnostic, but they will become the
corporate travelers of tomorrow which gives our hotel partners a great
opportunity to establish brand loyalty now,” says David Lewis, head of hotel supply
addition to our app business, we’re now seeing significant sales volume from
our Hopper Cloud partnerships – a B2B initiative where other travel brands can
seamlessly integrate and distribute Hopper’s fintech and travel agency content.
Through these partnerships, Hopper is reaching new demographics such as older
consumers with more discretionary spending. As we internationalize through
2022, partnering with a global leader like SiteMinder is a great asset.”
January Hopper added a new short-term rental vertical to its app with the
launch of Hopper Homes.