Flybook opens up tours and activities distribution via Rezdy partnership

Flybook, a tours and activities technology specialist, has integrated with Rezdy, a distribution platform for the sector.

The partnership enables tours and experiences providers using Flybook to distribute their products through thousands of online and offline agents.

Craig Langer, co-founder and chief executive of Flybook says: "The OTA landscape for experiences is still maturing, with new players and technology updates almost daily.

“At the same time, the needs of the supplier outside of OTA distribution, are intensifying greatly. They need new technology to manage their shuttles, increase direct bookings or any number of pain points they waste time and money on every single day. That’s where we want to stay focused.”

Chris Atkin, Rezdy chief executive, adds: “We’ve seen 1.6x annual growth in the gross booking value through Rezdy Marketplace resellers to a high of over $500 million in the last 12 months alone. We are working hard to extend the reach and add features for the benefit of all our Marketplace users.”

Flybook has also unveiled a series of developments to its technology including business intelligence dashboards, shopping cart recapture and review and tipping functionality.