Insights from consumers on their travel preferences and
wish-lists can provide valuable information for destinations, hoteliers,
airlines and other suppliers as they vie for attention.
Expedia Group’s latest research provides a view of trends
that are driving travel decision-making for the year ahead.
The Unpack ’25 report synthesizes Expedia Group’s
first-party travel data with a study of 25,000 respondents from 19 countries who
have traveled for leisure or plan to in the next three years.
In a discussion in the PhocusWire studio at The Phocuswright
Conference in Phoenix, Expedia Group’s senior director of partner
communications, Amanda Maltos, shares details of the report including the
trends that are new for 2025 and those that are carrying over from this year.
And she offers advice for travel industry leaders on how to
use the findings to drive growth in the new year. Watch the full discussion
with Phocuswright senior vice president of content Mitra Sorrells below.
From our partners at The Phocuswright Conference 2024: Expedia Group