eDreams Odigeo says it is making progress on the strategic initiatives it announced in June which include improving the customer experience and a greater focus on mobile.
During a results presentation for the first quarter ended June 30, 2015, chief executive Dana Dunne laid out some of the progress that has been made for the first phase of the strategy which focuses on short-term gains.
Dunne pointed to the increased share of mobile bookings which is now 20% of total bookings compared to 15% year-on-year and 17% one quarter ago.
He also expanded on new mobile functionality to improve the user experience and make it faster for consumers to find what they want.
Dunne believes eDreams is one of the first online travel agencies enabling users to see their most recent searches and said "almost no airlins or OTAs are doing this."
He also said the company is linking to its CRM system to propose tailored offers to specific customers based on their profile in an "Amazon.com-like manner."
The more upbeat eDreams reported a 4% increase in bookings to 2.6 million for the quarter and a 2% increase in revenue margin per booking translating to Euro 113.8 million, an increase of 6% year-on-year.
The results seem a far cry from where the company was almost a year ago when its shares were suspended on the Madrid Stock Exchange.
The company says both flight and non-flight business are up through increased bookings as well as increased margin.
Net income for the period increased to Euro 3.4 million, up 24% on the same period last year.
Further enhancements to mobile include a MyTrip element which allows users to see all trips booked as well as enabling them to add the details to their calendars.
Dunne said the initiatives are just the start of the company's plan to provide more value with further developments underway which will make the company "more lean and nimble."
He also touched on 'One Front' - the company's unified platform which Dunne says enables eDreams to extend new developments to brands and geographies quickly.
He added that 80% of all bookings now come via the new platform with plans to reach 100% by the end of the current quarter.
Conversion has already increased 6% for the Opodo and GoVoyage brands since One Front has been in use.
The platform has also been developed to show users their previous searches and click to launch them again.
Progress has also been made in the dynamic packaging business through migration to a central platform with Opodo seeing a 10% improvement in conversion since cutting over.
Dunne summed up results as "a solid start to the year."