eDreams ODIGEO reports a significant boost in business since it began using
machine learning technology in 2015 to personalize offers for travelers.
uses algorithms to aggregate and anonymize customer behavior and make recommendations
regarding flights, accommodations and ancillary products. The technology is
deployed across the company’s brands – eDreams, GO Voyages, Opodo and
Travellink – and makes about two billion predictions every day.
travel agency says it has seen flight bookings increase up to 50% “in some
scenarios” and a 10% increase in the rate of customers adding ancillary
products such as baggage, seats or insurance.
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over 18 million customers across 43 countries and we know that no two customers
are the same, so no two booking experiences or travel packages should be the
same,” says Dana Dunne, CEO of eDreams ODIGEO.
machine-based learning technology makes it quicker and easier than ever before
for customers to access personalized, on-demand products and services. It
allows us to personalize at scale and protects customers’ data during the