Machine learning drives 50% increase in flight bookings for eDreams ODIGEO

Barcelona-based eDreams ODIGEO reports a significant boost in business since it began using machine learning technology in 2015 to personalize offers for travelers.

The system uses algorithms to aggregate and anonymize customer behavior and make recommendations regarding flights, accommodations and ancillary products. The technology is deployed across the company’s brands – eDreams, GO Voyages, Opodo and Travellink – and makes about two billion predictions every day.

The online travel agency says it has seen flight bookings increase up to 50% “in some scenarios” and a 10% increase in the rate of customers adding ancillary products such as baggage, seats or insurance. 

“We have over 18 million customers across 43 countries and we know that no two customers are the same, so no two booking experiences or travel packages should be the same,” says Dana Dunne, CEO of eDreams ODIGEO.

“Our machine-based learning technology makes it quicker and easier than ever before for customers to access personalized, on-demand products and services. It allows us to personalize at scale and protects customers’ data during the process.”