Delta Air Lines is the latest travel brand to jump on the buy-now-pay-later bandwagon via a new feature on its website powered by American Express.
American Express U.S. consumer card members now have the option to choose the card company’s Plan It option when booking on delta.com.
Introduced in 2017, Plan It allows card members to split up large purchases into equal monthly installments with a fixed fee. The feature on Delta gives card members flexibility in how they pay for flights of $100 or more.
“Plan It is all about putting card members in control of how they pay for things,” says Anthony Cirri, executive vice president, global consumer lending and cobrand at American Express.
“Our card members love flying Delta for its world-class service and appreciate the flexibility of Plan It. It’s the perfect time to bring these together as people are booking long-awaited trips, and our card members can book with confidence knowing they are backed by the strong partnership between Delta and American Express.”
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Plan It will roll out to Delta’s mobile app in spring 2022.
Buy-now-pay-later schemes gained momentum amid the pandemic as consumers began to consider paying for travel again.
Buy-now-pay-later service Affirm was valued at $24 billion after listing on the New York Stock Exchange last January.
That same month, Fly Now Pay Later landed a $75 million debt financing package, while Uplift added a credit line of $68 million for its travel payments service.