ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

Interview / Startups

Startup Stage: Navifare helps travelers find and book cheap flights

By Abby Crotty | January 26, 2026

The startup's AI agent surfaces the cheapest public fare for a flight, then lets partner OTAs compete to offer travelers an even better price. Read More

News / Technology

Making the case for hotels to enable AI 'crawlability'

By Matthew Parsons | January 21, 2026

Opening up to AI crawlers can boost visibility and potentially direct bookings, but questions remain over security, compliance risks and longer-term benefits. Read More

Interview / Startups

Startup Stage: Bonafide helps travel brands position content for AI discovery

By Abby Crotty | January 20, 2026

Founded in 2024, Bonafide is currently working to scale its business and help the travel industry maximize its AI potential. Read More

News / Startups

Travel investment, acquisitions and public market plays in 2025

By Linda Fox | January 16, 2026

Funding started out strong with Perk securing $200 million, but similar large rounds were few and far between for the remainder of the year. Read More

News / Distribution

Google UCP and travel’s race for an agentic commerce standard

By Morgan Hines | January 15, 2026

The protocol will allow agents and systems to operate in tandem over businesses, payment providers and consumer surfaces. Read More

News / Online

Financial analysts on change in travel's search-based model

By Linda Fox | January 6, 2026

Financial analysts from Barclays, Evercore and Mizuho dissect AI's impact on travel search and booking and the OTA model. Read More

News / Technology

Phocuswright analysts share their predictions for 2026

By Morgan Hines | January 6, 2026

Phocuswright analysts have their eyes on agentic AI, biometrics and personalization. Read More

News / Online

Prioritizing accessible travel information in the AI age

By Morgan Hines | January 5, 2026

Wheel the World co-founder and COO Camilo Navarro weighs in on how technology is impacting accessible travel. Read More

News / Technology

Travel industry leaders' 2026 predictions

By Morgan Hines | January 5, 2026

PhocusWire asked industry stakeholders from Priceline, HolidayPirates, Cloudbeds and more about what 2026 will look like in travel. Read More

Opinion / Technology

The rise of GEO: Why hotel marketers need to think beyond SEO

By Eric Ettlin - Aimbridge Hospitality | December 31, 2025

Second Wave VP of marketing Eric Ettlin discusses the need for hotel marketers to adopt GEO alongside traditional SEO. Read More

News / Online

PhocusWire’s most memorable interviews of 2025

By PhocusWire | December 30, 2025

The PhocusWire team curated a list of 10 insightful interviews this year, focusing on news value and relevance to 2025's top themes. Read More

News / Technology

Expedia to integrate with Alexa+ in 2026

By Morgan Hines | December 29, 2025

With its Expedia integration, users will be able to talk to Alexa+ to find and book vacation rentals and hotels. Read More

News / Online

The top 10 news stories on PhocusWire in 2025

By PhocusWire | December 23, 2025

Revisit the 10 most-read news stories on PhocusWire this year, covering loyalty, AI and more. Read More

Opinion / Technology

How ready is your travel company for agentic AI?

By Manuel Hilty - Nezasa | December 19, 2025

Nezasa CEO Manuel Hilty contends that tools will become the differentiator for travel companies in the age of AI. Read More

News / Online

Travel's movers, shakers and newsmakers in 2025

By PhocusWire | December 17, 2025

PhocusWire names its 2025 newsmakers, spotlighting the companies and individuals behind the most significant moves. Read More

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