ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

News / Technology

Expedia Group sees double-digit growth in revenue, gross bookings as AI push continues

By Abby Crotty | February 12, 2026

Revenue was up 11% year over year to $3.5 billion, while total gross bookings were up 11% to $27 billion in Q4 2025. Read More

News / Online

Tripadvisor pleased with experiences revenue contribution, early AI MVP tests

By Linda Fox | February 12, 2026

The experiences business reported revenue of $204 million in the quarter, up from $186 million during the same period in 2024. Full-year revenue rose 10% to $924 million. Read More

News / Technology

Marriott shares details of AI projects, partnerships

By Linda Fox | February 11, 2026

Marriott plans to deploy natural language search across Marriott.com and the Bonvoy mobile app in the first half of 2026. Read More

News / Technology

OpenAI, Booking.com launch program to boost AI adoption among Europe’s SMEs

By Abby Crotty | January 30, 2026

The SME AI Accelerator is being launched in partnership with Booking.com. Read More

News / Technology

Accor launches app in ChatGPT

By Abby Crotty | January 29, 2026

Users can enable the app in ChatGPT to search for Accor hotels using specific dates and guest details. Read More

News / Online

Expedia's Ariane Gorin on AI visibility, traveler experience and activities growth

By Linda Fox | January 29, 2026

Expedia Group CEO Ariane Gorin says she is especially proud of how the OTA has been "going after AI" in recent years. Read More

News / Technology

Inside airlines' expanding AI efforts

By Mark Frary | January 28, 2026

While OpenAI is racking up airline partnerships, AI adoption is also happening through existing tech suppliers. Read More

Interview / Startups

Startup Stage: Navifare helps travelers find and book cheap flights

By Abby Crotty | January 26, 2026

The startup's AI agent surfaces the cheapest public fare for a flight, then lets partner OTAs compete to offer travelers an even better price. Read More

News / Technology

Making the case for hotels to enable AI 'crawlability'

By Matthew Parsons | January 21, 2026

Opening up to AI crawlers can boost visibility and potentially direct bookings, but questions remain over security, compliance risks and longer-term benefits. Read More

Interview / Startups

Startup Stage: Bonafide helps travel brands position content for AI discovery

By Abby Crotty | January 20, 2026

Founded in 2024, Bonafide is currently working to scale its business and help the travel industry maximize its AI potential. Read More

News / Startups

Travel investment, acquisitions and public market plays in 2025

By Linda Fox | January 16, 2026

Funding started out strong with Perk securing $200 million, but similar large rounds were few and far between for the remainder of the year. Read More