Pintours
Headquarters: San Francisco, California
CEO: Lou Chatta (pictured)
Website: Pintours
Founding date: January 2025
Investment: $1.6M
Pintours is building an AI layer for in-destination experiences. One integration turns any venue, vehicle, ship or app into a personal guide—a concierge that adapts in real time, GPS-triggered cinematic narration in any language, AR that reveals what a place used to be and turn-by-turn navigation. Guests book dining, transport and tickets in the same conversation. Attractions deploy it for their guests; airlines, cruises, resorts and sports properties embed it for their customers.
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Below, we asked Pintours founder and CEO Lou Chatta to share strategic priorities for 2027 and what has been learned since founding.
Strategic goals for 2027
2026 proved the model: We went live at some of America's most-visited landmarks and built a partner network reaching 10 million+ monthly visitors.
In 2027, we're scaling Pintours to power the world's biggest moments—from the Super Bowl and FIFA World Cup host cities to iconic attractions and global mobility partners. We'll onboard our next 1,000 experiences across sports, entertainment and enterprise travel, while scaling recurring SaaS licensing with our enterprise partners. We're targeting a $15 million annualized run rate and building the data infrastructure that makes Pintours the definitive AI layer for real-life experiences.
Key lessons learned since founding
Building Pintours proved what my father learned over decades as a tour guide: AI doesn't replace the guide—it scales them. Great guides carry knowledge no model can invent, so on Pintours they earn whenever their expertise powers an experience, and each new guide strengthens the network for every partner.
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