Hot 25 Travel Startups for 2027: Rove

Rove

Headquarters: New York

CEO: Max Morganroth

Website: Rove

Founding date: July 2023

Investment: $11M

Pictured (L to R): Co-founders Arhan Chhabra and Max Morganroth

Rove is a travel platform that lets users earn flexible airline miles on hotel stays and flights, plus the shopping and dining they do in between. Rove Miles can be redeemed across more than 21 global loyalty programs.

Below, we asked David Feldman, head of loyalty for Rove, to share strategic priorities for 2027 and what has been learned since founding.

Strategic goals for 2027

In 2027, our focus is on making Rove the default place consumers go to earn travel rewards. That means expanding our hotel platform, growing the number of ways members can earn Rove Miles across everyday spending and adding more global loyalty partners. We also want to make the product dramatically simpler and more personalized so that earning and redeeming miles feels intuitive to anyone, not just points experts. Ultimately, we’re building toward a world where travel rewards function more like a flexible currency than a niche credit card perk.

Key lessons learned since founding

One of the biggest lessons we've learned is that the best partnerships come from finding the problem both companies are already trying to solve. For us, one example was seeing how many airlines and loyalty programs were struggling to build relevance with Gen Z and younger travelers. That created an opportunity to build something valuable to our users and strategically important to our partners at the same time. The strongest partnerships are the ones where your product helps the other company solve a problem that was already keeping them up at night.