ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

News / Technology

Travel industry leaders' 2026 predictions

By Morgan Hines | January 5, 2026

PhocusWire asked industry stakeholders from Priceline, HolidayPirates, Cloudbeds and more about what 2026 will look like in travel. Read More

Opinion / Technology

The rise of GEO: Why hotel marketers need to think beyond SEO

By Eric Ettlin - Aimbridge Hospitality | December 31, 2025

Second Wave VP of marketing Eric Ettlin discusses the need for hotel marketers to adopt GEO alongside traditional SEO. Read More

News / Online

PhocusWire’s most memorable interviews of 2025

By PhocusWire | December 30, 2025

The PhocusWire team curated a list of 10 insightful interviews this year, focusing on news value and relevance to 2025's top themes. Read More

News / Technology

Expedia to integrate with Alexa+ in 2026

By Morgan Hines | December 29, 2025

With its Expedia integration, users will be able to talk to Alexa+ to find and book vacation rentals and hotels. Read More

News / Online

The top 10 news stories on PhocusWire in 2025

By PhocusWire | December 23, 2025

Revisit the 10 most-read news stories on PhocusWire this year, covering loyalty, AI and more. Read More

Opinion / Technology

How ready is your travel company for agentic AI?

By Manuel Hilty - Nezasa | December 19, 2025

Nezasa CEO Manuel Hilty contends that tools will become the differentiator for travel companies in the age of AI. Read More

News / Online

Travel's movers, shakers and newsmakers in 2025

By PhocusWire | December 17, 2025

PhocusWire names its 2025 newsmakers, spotlighting the companies and individuals behind the most significant moves. Read More

Interview / Technology

The Phocuswright Conference 2025 Launch Innovator: The Data Appeal Company

By PhocusWire | December 12, 2025

Data Appeal CEO and founder Mirko Lalli outlines the company's two-pronged solution to DMOs' data challenges. Read More

News / Distribution

Hotel booking ‘front door’ is changing with AI

By Morgan Hines | December 5, 2025

Industry stakeholders believe that suppliers will benefit with AI becoming a ‘front door’ for hotel discovery. Read More

From Our Partners / Online

Rethinking metasearch around exploration and inspiration

By PhocusWire | December 3, 2025

Skyscanner CEO Bryan Batista discussed the company's growth strategy, including the opportunities created through partnering with LLMs. Read More

News / Technology

Travel's new front door: AI discovery surges as search slips

By Phocuswright Research | December 2, 2025

While general search still leads all other research tools, its share is dropping as AI usage grows, raising the question of whether gen AI platforms could eventually overtake traditional search. Read More

News / Online

Agoda's Omri Morgenshtern on OTAs moving up the funnel

By Linda Fox | December 1, 2025

Agoda CEO Omri Morgenshtern discussed AI's impact on trip planning as well as behind the scenes. Read More

News / Technology

Emirates teams up with OpenAI to drive AI adoption

By Linda Fox | November 26, 2025

The collaboration will see the deployment of ChatGPT Enterprise alongside training to help implement AI capabilities across the carrier. Read More

News / Technology

Barry Diller on Google, AI and the future of travel search

By Abby Crotty | November 21, 2025

The chairman and senior executive of IAC and Expedia Group said that Google's search monopoly is coming to an end. Read More

News / Online

Ramp raises $300M, valuation soars to $32B

By Morgan Hines | November 20, 2025

Ramp raised $500 million in July and $200 million in June. Read More

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