One year after unveiling plans to develop a Next Generation
Storefront (NGS) standard, ATPCO is now expanding that effort globally and
creating advisory boards to oversee the effort in four regions: Asia Pacific,
Transatlantic, Transpacific and Canada Domestic.
ATPCO says the boards will use the U.S. domestic standard -
which has now been finalized and will soon be published – as a foundation but
will also consider market characteristics to determine the best plan for
implementation in each region.
NGS is a set of data standards that enable distribution
channels to better present, sort and compare the airline products and services shoppers
are looking for.
Subscribe to our newsletter below
Members of the invitation-only boards include Ctrip.com, Air
China, British Airways, Virgin Atlantic, Skyscanner, CWT, American Airlines and
Delta Air Lines, with additional members to be added in the near future.
“The U.S. domestic evolution of NGS went at such an
incredible pace and achieved success earlier than we were expecting,” says Gianni
Cataldo, head of research and development at ATPCO.
“Our plan was to create the first standard here in the U.S.
and then expand into international markets. The fact we are doing this one year
after initially unveiling the standard is something to be proud of. The
positive industry reaction to, and participation in, what we are building has
been incredible. We are really motivated to now branch into new markets based
on the impressive interest shown by our partners globally.”
The boards, which will meet monthly, will have oversight in creating
and ratifying the definition of the NGS standard for their respective regions.
“Now that version one of the U.S. domestic standard is
complete, we jumped at the chance to be involved with shaping the APAC and
Transpacific standards. It’s important to ensure all voices are heard in an
equitable way, both channels and airlines,” says Lyrics Zhao, director of product
and business development on air ticketing at Ctrip.
“This standard can greatly help OTAs differentiate offerings
that airlines are investing in, to indicate different service levels customers
have access to, in an obvious and unified way. We are excited to be included in
the conversation and planning.”
Also today, ATPCO says it is enhancing its model for dynamic
pricing, enabling airlines to complement their pre-filed fares with a new dynamic
The company say this new offering “will significantly
increase the speed at which airlines can get more price points out to the
market, including personalized pricing to consumers.”
“The promise of dynamic pricing is to increase yield for
airlines through targeted offers that meet consumer expectations,” says Rolf
Purzer, ATPCO CEO.
“As an industry resource we’ve had the privilege of working
with academia at MIT, industry bodies, pricing experts and others to develop an
approach that combines the best of this future vision with the interoperability of today’s systems.
Our goal is to provide more value to airlines and systems by enabling more
choice to consumers. We are now making this vision a reality.”