Two of travel tech's busiest businesses of 2015 - food site Zomato and taxi-app Uber - have linked up, giving Zomato users direct access to Uber.
A "Ride There with Uber" button will appear on the restaurant's Zomato page. A click on the button will alert users to the nearest Uber car and connect with the Uber booking page.
Both Uber and Zomato have confirmed the tie-up on their blog pages.
It works via Uber's API. The feature is currently available in 27 cities across 13 countries with further roll-outs planned.
Elsewhere, Zomato has also bought NexTable, a US-based business which provides a B2C restaurant booking platform but also some B2B table management and marketing services options.
The NexTable booking platform will be rebranded as Zomato Book and will expand it outside the US and offer this service to restaurants in India, UAE and Australia.
The NexTable release also confirms for the first time how much Zomato paid for Urbanspoon earlier this year - $52 million.
Earlier this month Zomato bought Maple, a B2B restaurant point-of-sale business and picked up a reported $50m in Series F funding.
The NexTable deal is being reported as a sign that Zomato is looking to take on OpenTable, the restaurant booking business bought by Priceline Inc for $2.6 billion less than a year ago.
While Opentable does have a B2B proposition, Zomato is rapidly building a B2B/B2C brand for the restaurant and food sector. The NexTable statement says as much: "Zomato has been focusing on creating a seamless in-app experience for customers, and has been working on moving beyond just restaurant search and discovery, into table reservations, online ordering, and in-app cashless payments."