Not content with trousering a $20 million Series B round in August this year, Zhubaijia has also gone for a Series C to the tune of $78 million this week.
The latest backers of the website set up to provide overseas property rentals for Chinese travellers are HNA Tourism Group, the travel wing of the global investment giant HNA Group.
The company makes no attempt to hide which company it is seeking to replicate, labelling the brand at the centre of its latest deal as "an overseas housing rental site for travelers similar to Airbnb".
Zhubaijia's Series B round in August this year came via Citic Securities Goldstone and AB Capital.
The rental/sharing economy market is clearly heating up in China, with Airbnb in August signing up China Broadband Capital and Sequoia China as strategic partners to help it capture the massive potential of the Chinese outbound market.
That particular deal came only a few weeks after Tujia, a similar business based in China, raised $300 million.
Founded in 2012, Zhubaijia claims to have properties listed on its platform from 60 countries outside of China.
Getting the backing of a heavyweight in the form of HNA will obviously not go unnoticed by its competitors, with the company already having a significant presence in aviation (Hainan Airlines), travel and cruise agencies, as well as operating 16 airports around China.