STARTUPS: There is a fascinating debate bubbling along in startup land around the PR strategy for investments. On the one hand, announcing that you have just captured a few million bucks in funding is likely to get a brand some attention in the press (always handy for those with B2C startups or bragging in competitive markets). But equally it can also be distracting on many levels and hinder further growth. Read more on Hunterwalk.
An increasing number of startups no longer rush to announce their funding.
Not because they’re all operating in stealth or pre-product. They just don’t feel the need to draw attention to themselves or alert possible competitors.
Contrast this to just a few years ago when it seemed every startup was jumping up and down to shout about their initial raise.
So, what’s changed?
Read more on Hunterwalk
NB:Bucket money via Shutterstock.