Wego has made a strategic investment in Indonesian startup Valadoo in a bid to consolidate its position in the country and expand the travel deal site elsewhere.
Terms of the deal were not disclosed, but Wego co-founder and chief commercial officers Craig Hewitt says it it a "considerable investment to give Wego a significant equity position".
Valadoo will maintain majority ownership of the brand, but Hewitt and CEO Ross Veitch will join its board of commissioners and Wego managing director in Indonesia Graham Hills will sit as one its directors.
Wego recently opened a dedicated office and site for travellers in Indonesia, under the stewardship of Hills, one of its first significant strategic moves since a shake-up of senior roles at the company.
Valadoo deals will be streamed into the Wego Indonesia site as well as eventually into the other Wego country sites around the world.
The company specialises in high-end domestic and some international packages and getaways for Indonesian travellers, using social commerce tools via Facebook and Twitter, as well as a sign-up service, to encourage members to share and then collaborate on buying products.