Airbnb has joined the ranks of brands in the industry that can generally fill a room whenever one of their executive comes along to speak.
It's not at the level, such as that of Google, perhaps, where if it sneezes then the rest of the industry fears it will catch a cold.
But the company is participating in enough areas of the industry (private accommodation, hotel distribution, and tours and activities) that it commands a lot of the attention from those curious about where it is heading.
Jeroen Merchiers, managing director for EMEA (following the departure of his predecessor to Booking.com), participated at Phocuswright Europe this week, discussing a range of issues with Douglas Quinby.
Watch the full interview here:
Executive interview: Jeroen Merchiers of Airbnb
And we caught up with Merchiers in the PhocusWire Studio shortly after:
Post-match interview: Jeroen Merchiers of Airbnb