There are some travel businesses that wouldn't have had the opportunity to exist less than a decade ago, such is the impact that technology and social behavior has had on the industry.
And there are some that have managed to tap into the zeitgeist of self-expression, experience and confidence... all in tune with a consumer's desire to explore the world.
Step forward Flytographer, a Canadian business that has managed to create a service that ignites those elements in conjunction with the tours and activities sector.
For a price, Flytogapher will match a traveler with one of its professional photographers in a destination so that the their tour around a location can be charted with high-quality snaps.
Perfect for the Instragram generation, one might say.
Yet the company has been around since 2013, long before the explosion of Instagram-led, filtering of travel experiences.
PhocusWire spoke to the company's business development and marketing director, Kerry Duff, during the recent Arival Event in Las Vegas to find out more.
PhocusWire @ Arival 2018 - Flytographer on the marriage between the Instagram generation and activities