VIDEO: Autoura on an autonomous vehicle-led revolution in travel

The automotive industry is (finally) fully behind the idea of autonomous vehicles entering the market.

Just this week, French giant Renault released details of its AEX: Augmented Editorial Experience project, bringing personalization and more to cars.

For some in the travel industry, there is not much of a leap from the world of private autonomous cars to mass-market vehicles that will, in their words, transform the sector.

The tours and activities sector could be one of the main beneficiaries of such developments, as previously outlined on PhocusWire here.

Still, much of the leaping required is conceptual at this stage.

Here is the latest development from Renault.

PhocusWire spoke to the author of the earlier analysis, Autoura's CEO Alex Bainbridge, at the recent Arival Event to understand more about how far the industry has to go before it both releases the threat/opportunity and acts on it.