Twitter evolves as a strong platform for virtual travel concierge servicesNewsBy Karthick Prabu | July 5, 2013Share This article was originally published on While 42% of stories shared by users in Facebook are apparently related to travel experiences, Twitter is no exception when it comes to travel industry. Allianz Global Assistance, a travel insurance and assistance provider, has recently conducted a study on 25,000 tweets that brings out various aspects of travel-related content - customer issue resolution, changing landscape of customer support, understanding the next gen travellers. What travellers ask (post) in Twitter? Twitter is mostly used to help organise a trip and to ask typical tourist advice. Emergency assistance requests are extremely rareOnly few requests concern travel problems such as visas, money, luggage or contacting an embassy7% of requests concern reimbursement for an airline ticket, and to a lesser degree, medical expenses38% of Tweeters trust their network to choose a destination, a place to visit, or an activity to do when they arrive26% use Twitter to help with the logistics of their travel plans (choosing a hotel, calculating travel costs)Why travel brands should monitor tweets?33% of all analysed tweets directly address tourism and travel professionals (airline companies, tour operators, hotels, etc.). These tweets primarily ask for advice or for help to resolve a problem.33% of tweets received at least one response, but it’s difficult to say if all of these responses were satisfactory46% of tweets receive a response if they are sent to a particular person or companyTop 10 most frequently asked questions by travellers in TwitterFind an activity - "What’s there to see in Stockholm?"Ask for advice when organising a trip - "Should I go to Bermuda or Corsica to scuba dive?"How do I get reimbursed for an airline ticket? - "I missed my plane, how do I get my money back?"Find directions - "Do I turn right or left for the Eiffel Tower?"Find a place to sleep - " Looking to spend the night in London. Where should I go?"Exchange rate - "Does anyone know the value of 1000 Bolivar in Japanese Yen?"What to do tonight? - "Anyone have an idea about something fun to do in London tonight?"Find a hotel - "I need help finding a nice, inexpensive hotel in Buenos Aires"Choose a destination for the next trip - "I have 500$ for a two-week holiday. Any ideas where I can go?"The eternal visa problem - "Do I need a visa to go to Paraguay?"