Direct-booking champion Triptease is introducing a wider portfolio of services as it looks to give hotels more control over their distribution.
The U.K.-based company says its new suite includes a guest intelligence platform so that hotels can identify the msot valuable guests on their websites and then track them across the "entire customer journey - from acquisition to transaction - to make sure they book directly at the hotel."
The new product joins others in the company such as parity management services and messaging/bot tools.
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Triptease is perhaps best known for its price comparison widget, giving hotels the chance to display their rates for the property alongside those being sold on online travel agencies.
The company got into a major bust-up with Booking.com in 2015 after the OTA objected to the widget and asked hotels to remove it from their websites, or face legal action due to alleged breach of contract.
Triptease has so far raised $24 million in investment, with the latest round coming in June 2018 when it secured a $4 million deal to expand the business into Asia.
The addition of a full range of products for hotels and their quest to drive more direct bookings is marked by a corporate rebranding for Triptease, unveiled this week.