Tripadvisor has teamed up with tourism authorities in Abu Dhabi to created what it claims is the world's fist virtual destination voice tour for Amazon Alexa devices.
Available initially just for Alexa owners in the U.K., users can ask their devices to "explore Abu Dhabi" and then be sent on an audio journey around the Middle Eastern state.
The idea is that Alexa prompts users to choose their own tour, allowing them to visit over several minutes such attractions as nature spots, landmark, cultural locations and restaurants.
Tripadvisor says Alexa will remember the path that a user has taken and then present different options when they finish.
The promo is part of a wider campaign between Tripadvisor and the Department of Culture & Tourism in Abu Dhabi, including branded guides on the site, videos and destination page sponsorships.
Tripadvisor says the Alexa element of the campaign will be offered to other destinations that it partners with.